Global Q1 smartphone market report: vivo, Honor, and Apple occupy the top three

Technology News (Author/Huang Ruoxi) On May 23, according to the 2024 Q1 regional market smartphone data report released by the market research organization Counterpoint, the global smartphone market increased by 6% year-on-year, and China’s smartphone sales increased year-on-year. 1.5%, a month-on-month growth of 4.6%, achieving positive year-on-year growth for the second consecutive quarter. Among them, Q1 quarterly data in 2024 shows that vivo ranks first, followed by Honor and Apple.

Global Q1 smartphone market report: vivo, Honor, Apple occupy the top three

Source: Counterpoint Market Pulse Service

Brand Market Data:

  1. vivo:

    • Market share: 17.4%
    • Shipments: down 0.4% year-on-year
  2. Apple:

    • Market share: 16.1%
    • Shipments: 11.5% year-on-year growth
  3. Xiaomi:

    • Market share: 15.7%
    • Shipments: down 19.1% year-on-year
  4. Huawei:

    • Market share: 15.5%
    • Shipments: 69.7% year-on-year growth
  5. OPPO:

    • Market share: 15.3%
    • Shipments: down 15.5% year-on-year
  6. Xiaomi:

    • Market share: 14.6%
    • Shipments: 8.6% increase year-on-year

Market Trends:

  • Top performing vendor: Huawei, 69.7% year-on-year growth
  • The second best performing manufacturer: Honor, up 11.5% year-on-year
  • Worst performing vendor: Xiaomi, down 19.1% year-on-year
  • Market Forecast: China’s smartphone market is expected to slow to single-digit growth in 2024
  • Future Trends: AI applications will continue to penetrate the mid-range market

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Source: ifeng.com